
A few years ago, the idea of the 15-minute city made headlines as an urban planning revolution. The concept was simple yet powerful: every resident should be able to meet their daily needs — work, school, groceries, healthcare, recreation — within a 15-minute walk or bike ride from their home.
But as the concept spreads globally, a new question is emerging: Can the 15-minute city deliver on its promise of equity and regeneration, or is it becoming a luxury reserved for the few?
At Fresh Assets, we believe it can — but only if it's built with accessibility, affordability, and ecological regeneration at its core.
The idea was popularized by Professor Carlos Moreno in Paris and has since gained traction in cities like Portland, Melbourne, Bogotá, and Buenos Aires. At its essence, the model prioritizes:
It reimagines urban life not as a commute between zones, but as a local, human-scale experience.
While the 15-minute city offers compelling environmental and social benefits, critics have pointed out risks:
Without safeguards, the model risks becoming an urban privilege rather than a public good.
To fulfill its promise, the 15-minute city must be paired with inclusive regeneration — the process of reinvesting in neglected or underused urban areas in ways that:
This isn’t about building for the wealthy — it’s about restoring balance in the urban fabric.
Once considered one of the most dangerous cities in the world, Medellín invested in cable cars, libraries, and parks in its poorest hillsides. The result? Improved mobility, safety, and access — without mass displacement.
The city has banned car traffic from certain zones, expanded cycling infrastructure, and transformed schoolyards into public spaces. These actions embed climate resilience and accessibility into urban DNA.
Its “Comuna Verde” program promotes urban agriculture, pedestrian streets, and reforested corridors in underserved districts — placing ecology and proximity at the center of development.
For us, the 15-minute city is more than an idea — it’s a design principle.
We advocate for:
It’s about designing places where people and ecosystems thrive together, block by block.
The 15-minute city is not a trend — it’s a framework for rebalancing urban life.
But to succeed, it must be more than walkability maps and zoning changes. It must be rooted in justice, access, and ecological regeneration — the very pillars of sustainable development.
At Fresh Assets, we believe in designing for proximity — not just to services, but to opportunity, dignity, and nature.
Because in the cities of the future, the closest things should be the ones that matter most.