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Behind every high-performance building lies a hidden layer of decision-making — and at the core of that is material choice. At Fresh Assets, we believe that sustainable real estate starts with what you build it from. The foundation of resilience isn’t just smart design or clean energy — it’s responsible materials.
Sustainable materials shape everything from energy efficiency to occupant health, from construction waste to long-term durability. They’re not just about looking green — they are the building blocks of a better future.
The built environment accounts for nearly 40% of global carbon emissions — and a significant portion of that comes from embodied carbon: the emissions associated with extracting, processing, transporting, and installing materials.
Traditional construction materials like concrete, steel, and PVC come with high environmental costs. But by choosing smarter alternatives — recycled, renewable, low-toxicity, and locally sourced — developers can drastically reduce impact while improving performance.
At Fresh Assets, we evaluate every component of our buildings through this lens.
Materials like concrete and steel are durable — but energy-intensive. For example:
These costs are often invisible — but they accumulate over a building’s lifecycle, and they affect everything from indoor air quality to maintenance budgets.
We don’t just select materials — we curate ecosystems. Our strategy includes:
From reclaimed wood beams to recycled metal fixtures, we use materials that give new life to old resources. This reduces landfill waste and honors the embodied energy of existing products.
We use bamboo, cork, straw board, and other fast-growing, low-impact materials that regenerate quickly and require minimal processing.
Indoor air quality is a key health factor. We specify paints, adhesives, sealants, and finishes that emit minimal volatile organic compounds (VOCs), supporting occupant wellbeing.
By sourcing materials as close to the project site as possible, we reduce transportation emissions and support regional economies — while ensuring climate-relevant performance.
Sustainability doesn’t mean sacrificing strength. Our materials are selected for both resilience and performance, with low maintenance requirements and long product life cycles.
Our commitment to sustainability also includes how materials feel, look, and interact with human perception. We prioritize biophilic materials — those that connect occupants to nature through texture, tone, and touch.
This includes:
These elements aren’t just environmentally conscious — they’re psychologically supportive, reducing stress and creating more welcoming spaces.
We align material choices with industry-leading guidelines, including:
This ensures that our materials meet third-party verified standards for sustainability, safety, and performance.
Every material we use is evaluated for its entire life cycle — from origin to eventual reuse or recycling. We ask:
This circular economy mindset minimizes waste and maximizes value.
At Las Croabas, we used:
These choices weren’t just ethical — they were strategic. They supported LEED and WELL certification targets while creating a timeless, high-end aesthetic.
While some sustainable materials carry a premium, the long-term ROI is substantial:
Green doesn’t just cost less — it performs better.
Sustainable material selection is more than a construction tactic — it’s a worldview. It reflects a commitment to:
At Fresh Assets, we see each building as a message — and materials are its language.
A strong building begins with smart choices. By selecting materials that are renewable, recycled, local, and non-toxic, we create spaces that serve people and planet alike.
Let’s move beyond short-term thinking. Let’s build with intention, with integrity, and with the right foundation.
The future is sustainable — and it starts with what we’re standing on.